Maalx mobile dashboard showing monthly runway and insights
AI-powered cash-flow coach

Know exactly what's left before it's gone.

Maalx is your AI budget coach. It tracks your spending in real time, finds cheaper alternatives before you buy, and tells you exactly how much you have left to make it through the month. An algorithm designed by MIT students for the MENA region.

Coming soon
Download on theApp Store
GET IT ONGoogle Play
Maalx chat conversation about an AirPods purchase decision
The conversation layer

A spending coach you can actually talk to.

Ask maaLx anything and get an answer that knows your money. No dashboards to learn. No spreadsheets to maintain. Just one calm conversation with the smartest financial advisor you've ever had access to.

  • "Should I buy this?"

    Get a real-time affordability check with cheaper alternatives.

  • Predictive runway

    Know your month-end balance with confidence intervals, not guesses.

  • Subscription archaeology

    Surface forgotten recurring charges and cancel them in a tap.

  • Voice-first capture

    Log a spend by talking. Maalx categorises everything in the background.

  • Halal-aware coaching

    Optional Islamic finance mode for Zakat, Sadaqah, and zero-interest discipline.

The problem we're solving

Money stress is the silent epidemic of the MENA middle class.

78%

of UAE residents say they live paycheck to paycheck despite high incomes.

AED 3.4B

outstanding personal loan debt in the UAE - growing 8% year on year.

64%

of Jordanian households can't cover a sudden expense of JOD 300 or more.

1 in 3

MENA adults report financial stress as their top mental health concern.

Sources · CBUAE 2024 · World Bank 2023 · YouGov MENA 2024

Person checking Maalx on their phone
How it works

Three taps to a calmer relationship with money.

No banking logins. No spreadsheets. Just three small steps from install to insight.

  1. 1

    Connect or import.

    Upload your bank statement, snap a receipt, or paste a screenshot. Maalx reads them all.

  2. 2

    Let it learn.

    The AI builds a picture of your spending patterns, recurring bills, and habits within minutes.

  3. 3

    Ask it anything.

    From “can I afford this?” to “where did £400 go?” get an answer that knows your money.

No bank logins. No card connections. Your data stays yours.

A day with Maalx

Imagine your money, finally on your side.

Maalx doesn’t live in a tab you forget to open. It lives in the rhythm of your day, quietly tracking, gently coaching, occasionally saving you from yourself.

  1. 08:14

    Morning coffee, logged.

    You tap to pay. Maalx catches the transaction, categorises it, and updates today’s allowance. You haven’t opened the app once.

    CATEGORISATION · AMBIENT

  2. 13:02

    “Should I get these AirPods?”

    You ask in the chat. Maalx checks prices, finds them £20 cheaper at Amazon, and warns that buying now would drop your runway to £660. It suggests waiting until pay day.

    PRE-SPEND · DECISION SUPPORT

  3. 19:45

    Spotify renews tomorrow.

    Maalx notices you haven’t opened it in three months. It drafts a cancellation message and offers to send it for you. One tap. £10.99 saved.

    SUBSCRIPTION · ARCHAEOLOGY

  4. 22:30

    Tomorrow’s brief, in your ear.

    “You’re £12 ahead of pace. Spotify is gone. Sleep well.” Sixty seconds of voice, generated fresh, queued for your morning commute.

    DAILY BRIEF · VOICE

This is what a calm relationship with money sounds like.

See what Maalx can do for you
Get in touch

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